With over 30 years of experience in advertising, I’ve produced thousands of commercials for dozens of the world’s top brands, including Verizon, American Express, Miller Lite, Maxwell House Coffee, Unilever, CBS News, Chrysler, AmericCorps, and People. I have worked successfully on all sides of this business, from the agency to the production company and for the last 10 years as the production lead at Verizon. From Head of Production, Producer or Director, to Client Supervisor of Broadcast Production, I’ve developed a wide-range of skills for creating and supporting high-quality work at all stages of the production process.
I’ve been deeply involved in every aspect of production—From negotiating bids and contracts, on-set participation, to post production and delivery. For clients, I have managed Ad distribution; Talent Pay-Masters; SAG point of contact; to post-production vendors negotiations. I’ve built and led teams for creative agencies such as Ogilvy, Young & Rubicam, and AdAsia, as well as on the marketing end for Verizon. There I managed the broadcast, social, and digital production process, including bidding, insurance, and ad distribution, and all production vendor deals, in an effort to support great creative by identifying best practices and ensure adherence to guidelines, resulting in hugely successful marketing while savings millions of dollars.
My collaborations with both agency and marketing teams have earned almost every major advertising award, and I’ve built a reputation for delivering innovative approaches to complex production challenges. I have lead and onboarded countless producers and marketers to a better production process. I have been told I am a good teacher and partner. I like to assume positivity and in an ever-evolving industry, I remain committed to providing creative, professional results that push the boundaries of what's possible.
It’s just good producing.
awards & affiliations
awards:
Cannes’ Lions; Addy’s; EFFIE’s; International Broadcast Awards; Emmy Nomination for Best Commercial; Numerous Certificates of Merit/Finalist from the One Show, the Art Director’s Club, the London International Film Festival, the Clios, and the Cannes Film Festival.
affiliations:
The Director’s Guild of America (as Director)
The Academy of Television Arts & Sciences (The Emmy’s)
Co-Chair of the Association of National Advertisers (ANA) Broadcast Management Committee.
Advisory council to The Joint Policy Commission (JPC)